Lunesta wants my business.
It's a quarter to one, and I'm scrolling around the homepage on MSNBC. News called; I answered. After clicking on a link and getting through the first paragraph of yet another Obama-McCain story, I notice an ad at the top of the page. It is a color matching game -- I don't say no to a good color matching and order game.
It was kind of like Simon . . . click on the colors in the order they appear. Each sequence got tougher. Just as I reached the lofty score of 5, the game announced how crummy I'd done.
"GAME OVER. You'd probably do better after a great night's sleep."
The game's sponsor? Lunesta. Display ads for sleep aids in the middle of the night, and you're likely to find insomniac customers. Now that's target marketing.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment